1. As someone deep in conversion optimization, I totally agree with the point about simplifying checkout pages. We ran a test removing unnecessary fields, and our conversion rate jumped by 18%. It’s crazy how much friction little details like that create!

https://www.mixcloud.com/thoinsqdzg/

1. As someone deep in conversion optimization, I totally agree with the point about simplifying checkout pages. We ran a test removing unnecessary fields, and our conversion rate jumped by 18%