1. Totally agree on simplifying checkout pages! We ran an A/B test last quarter removing unnecessary form fields and saw a 17% lift in completed purchases. Sometimes less really is more when you want to reduce friction at the final step.

https://www.companionlink.com/blog/2026/01/how-white-backgrounds-can-increase-your-conversion-rate-by-up-to-30/

1. Totally agree on simplifying checkout pages! We ran an A/B test last quarter removing unnecessary form fields and saw a 17% lift in completed purchases. Sometimes less really is more when you want to reduce friction at the final step. 2