Animation vs Real Video in B2B: What Meta's Research Means for Australian Marketers
https://www.normalbookmarks.win/1-look-i-ve-been-doubling-down-on-video-ads-for-the-past-year-and-saw-a-30-uptick-in-lead-gen-but-roi-tracking-still-feels-fuzzy-how-are-you-folks-accurately-attributing-revenue-to-video-campaigns-without-muddy-data-from-multi-touch-points
Animation or Live Video: What Meta's Data Says About Viewer Preference The data suggests Meta's recent research into video formats exposes a clear split among B2B audiences