Buyers are more cautious today. They live on their phones and won't hit buy...

https://www.mediafire.com/file/nn0pfch3cm5v0je/pdf-61651-69391.pdf/file

Buyers are more cautious today. They live on their phones and won't hit buy without doing their homework first. They hunt for social proof in the reviews and expect real honesty about what they’re getting. To win, brands need to drop the sales pitch