Buyers don’t want to be sold to anymore—they want to be right. Because there...

https://oscar-wiki.win/index.php/The_Death_of_the_%22Sales-First%22_Model:_Why_Buyers_Are_Demanding_Educational_Accessibility

Buyers don’t want to be sold to anymore—they want to be right. Because there are endless options, people spend hours comparing specs and reading reviews on their phones before clicking buy. If you want to win, stop hiding your flaws