Changing your SaaS pricing can boost revenue but may also lower conversion...

https://www.yankee-bookmarkings.win/changing-saas-pricing-is-a-tricky-balancing-act-one-company-saw-a-31-drop-in

Changing your SaaS pricing can boost revenue but may also lower conversion rates—sometimes dramatically. One study found a 31% drop in sign-ups led to a 22% lift in revenue