Connect acquisition, conversion, and retention instead of tuning each channel...
https://wiki-stock.win/index.php/Someone_Searches_%E2%80%9CShop_Neko_Atsume_Plush_at_Toynk%E2%80%9D:_What_Should_They_Land_On%3F
Connect acquisition, conversion, and retention instead of tuning each channel alone. The article shows how to weigh CAC, conversion rate, and repeat purchases together, with $199/month plans as one concrete cost to consider.