Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions

https://apnews.com/press-release/kisspr/marketing-and-advertising-bristol-4f6df7a64832fe77c8693b127d116282

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions, such as signing up or making purchases, using A/B testing and user feedback