Dark data is all the information your business collects but never uses—often 60...

https://www.alphabookmarks.win/dark-data-is-the-info-companies-collect-but-never-use-it-can-be-60-80-of

Dark data is all the information your business collects but never uses—often 60 to 80 percent of it. This hidden data sits idle, taking up space and costing money. On average, companies waste $2