Discontinued Rolex models often trade above retail because limited supply and...

https://cashsexcellentblogs.rivetgarden.com/posts/why-dealer-sales-matter-more-than-msrp-for-rolex-prices

Discontinued Rolex models often trade above retail because limited supply and high demand push prices up in real sales, not just on paper. Insurance appraisals usually reflect replacement cost, which doesn’t match what buyers actually pay