Ecommerce marketing works best when acquisition, conversion, and retention...

https://mill-wiki.win/index.php/What_Should_I_Measure_Weekly_vs_Monthly_for_Ecommerce_Marketing%3F

Ecommerce marketing works best when acquisition, conversion, and retention support one another. This article explains how to connect your channels and offers, then use AOV, CAC, and repeat purchase rate to spot what needs attention