Enterprise SEO in Europe is moving past rank tracking because it no longer...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Enterprise SEO in Europe is moving past rank tracking because it no longer reflects reality. With AI Overviews driving a 30% drop in CTR and more zero-click results, legacy reporting is obsolete