Game shows work as interactive games because every choice gives you something...

https://leisurebyte.com/from-television-to-interactive-games-what-makes-game-show-formats-so-adaptable/

Game shows work as interactive games because every choice gives you something to weigh: what’s in the boxes, whether to take the Banker’s offer, and how long to sit through the host’s pause. The fun is making the call yourself, then facing the reveal.