Hybrid events offer more than a simple livestream. They represent a $9 billion...

https://bizzmarkblog.com/beyond-the-livestream-what-data-should-you-actually-track-to-prove-hybrid-event-roi/

Hybrid events offer more than a simple livestream. They represent a $9 billion opportunity for B2B brands. Stop viewing events as one-off expenses and start building high-impact growth engines that deliver long-term, measurable ROI for your team.