Most agencies get stuck at 30% margins on retainers because service work...

https://www.bookmarking-jet.win/seo-retainers-usually-trap-you-at-30-margins-because-they-re-tied-to-human

Most agencies get stuck at 30% margins on retainers because service work doesn't scale. Treat your agency like a lab to turn your internal workflows into software. You’ll replace the delivery grind with 70%+ margins and a product that actually scales.