Most agencies get stuck with 30% margins on service retainers. Treat your...

https://www.bright-bookmarks.win/stop-capping-your-growth-at-30-percent-margins-with-standard-seo-retainers-by

Most agencies get stuck with 30% margins on service retainers. Treat your agency like a lab to build tools that solve the problems you face every day. Shifting to software allows you to hit 70%+ margins and scale without adding more head count.