Most organisers still view hybrid as just a camera and a shaky livestream. That...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Most organisers still view hybrid as just a camera and a shaky livestream. That perspective misses the point entirely. Hybrid events represent a $9 billion opportunity when you treat them as long-term B2B growth engines rather than simple broadcasts