Most teams are still obsessed with traditional blue links, but the real search...

https://highstylife.com/base-me-and-the-future-of-agency-tech-building-for-the-entity-first-era/

Most teams are still obsessed with traditional blue links, but the real search volume is moving toward conversational interfaces. If you want your brand to show up when users ask questions on Perplexity, you have to stop relying on legacy ranking signals