Niche publishers often have an edge because they understand exactly what their...

https://isabellasbrilliantcolumn.lucialpiazzale.com/why-do-people-follow-niche-creators-instead-of-mainstream-sources

Niche publishers often have an edge because they understand exactly what their audience wants to find or learn. When creators focus on specific topics, they can build a loyal community and answer real search questions with useful, targeted content