한국구매자원이 10일 선언한 ‘2021년 우리나라의 소비생활지표 조사의 말에 따르면 전국 10세 이상 남녀 중 82.4%가 근래에 TV홈쇼핑, 인터넷·스마트폰 쇼핑, 국내외 직구 등을 사용한 디지털 소비를 경험한 적이 있을 것입니다고 답했다. 직전 조사인 2011년 46%에 비해 3배 가량 늘어난 수치다.
국민의 소비 생활 만족도는 200점 만점에 67점으로 2016년(69.9점)보다 2.8점 하락하였다. 하지만 디지털 소비자의 만족도는 67.7점으로 2018년(69.3점)보다 1.8점 하락해 상대적으로 하락 폭이 작았다. 70대 이상 디지털 소비자의 만족도는 66점으로 2017년(66점)보다 오히려 높아졌다.
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