Providing tzedakah (charitable contributions) on a Jewish birthday celebration is viewed as a means to bring blessings right into one's very own life

https://squareblogs.net/andhonjqen/h1-b-unlocking-your-jewish-zodiac-indication-with-the-hebrew-birthday

Providing tzedakah (philanthropic donations) on a Jewish birthday is seen as a method to bring blessings into one's own life and help others