Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR drop across Europe, we are facing a permanent zero-click reality. Static monthly reports aren't enough anymore