Search is shifting from a list of links to direct, conversational answers....

https://spencersgreatjournal.wpsuo.com/how-to-explain-aeo-to-your-boss-in-2-minutes

Search is shifting from a list of links to direct, conversational answers. Agent-first search means tools like ChatGPT now synthesize information to solve problems instantly. If you ignore this, you disappear from the conversation