Stop throwing money at backlinks before your site is ready to catch the equity....

https://ace-wiki.win/index.php/How_to_Review_an_Agency_Content_Brief_Before_They_Write_Guest_Posts

Stop throwing money at backlinks before your site is ready to catch the equity. A link building campaign fails if your technical foundation is broken. Before you sign a contract, check your crawlability, internal linking, and Core Web Vitals