Stop trapping your agency in a 30 percent margin ceiling with standard...

https://wiki-burner.win/index.php/The_Agency-as-Lab_Model:_Why_Service_Margins_Are_a_Trap

Stop trapping your agency in a 30 percent margin ceiling with standard retainers. Start treating your agency as a lab to build simple software that scales. You’ll push your margins past 70 percent and stop trading your time for static monthly fees.