Top Problems When Trying to Rank Local Content on Google and How to Solve Them

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

1) Your “local content” isn’t actually local enough This shows up all the time in audits. Someone publishes a page that mentions a city a few times, maybe even has a local-sounding headline, then wonders why impressions never rise