Traditional rank tracking is obsolete because search isn't just blue links...

https://mighty-wiki.win/index.php/How_Do_I_Evaluate_an_Agency_That_Claims_They_Track_%E2%80%98All_Major_Language_Models%E2%80%99%3F

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric