Waiting for an app to load feels like a personal insult. We expect instant,...

https://wiki-byte.win/index.php/The_Architecture_of_Instant:_How_Cloud_Systems_Save_Our_Attention_Spans

Waiting for an app to load feels like a personal insult. We expect instant, personalized entertainment that just works. Between seamless cloud sync and the ease of mobile payments, our patience for friction is zero