We live in the era of the micro-moment. When someone pulls out their phone,...

https://johnathanytzx289.image-perth.org/the-in-between-economy-designing-for-the-micro-moment

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door