What is white hat outreach and why do AEO agencies talk about it?

https://ricardossmartword.iamarrows.com/how-an-advanced-aeo-agency-leverages-proprietary-tools-like-faii-ai-for-reporting

In 2024, the search landscape shifted from simple blue links to conversational answers provided by large language models. This transformation means that the old metrics for success, like simple ranking positions, are fading fast