When you try to suppress negative news by pushing it down with new content,...

https://magic-wiki.win/index.php/How_to_Deal_with_a_Misleading_or_One-Sided_News_Story_About_You

When you try to suppress negative news by pushing it down with new content, that old story is still lurking just a few clicks away. It’s essentially a game of whack-a-mole that keeps your reputation at risk