Which questions will this article answer and why do they matter for Australian businesses? Many Australian business owners think of video as an expensive ad campaign or a one-off social post
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1. Look, I get the hype around video, but between you and me, measuring true ROI is still a puzzle for us. Has anyone had success assigning clear dollar values to video campaigns beyond views and clicks? 2
Many Australian businesses treat video like a one-off tool: hire a freelancer, shoot a single promotional clip, post it to socials and wait. That approach can feel efficient at first. The problem is it rarely delivers sustained results
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